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Marketing Fashion Second edition Strategy Branding and Promotion
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Marketing Fashion, Second edition: Strategy, Branding and ~ Marketing Fashion, Second Edition is a practical guide to the fundamental principles of marketing and branding, from developing brand identity to creating a customer profile. The book explains key theoretical concepts and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market.
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Marketing Fashion: Strategy, Branding and Promotion ~ How the book is structured Chapter 1 The Fashion Market sets the scene, outlining the basic structure of the fashion industry and offering defi nitions of marketing. It explains the different levels of the market and provides information on emerging fashion markets and important industry trade fairs.
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Marketing Fashion, Second edition: Strategy, Branding and ~ Marketing Fashion, Second Edition is a practical guide to the fundamental principles of marketing and branding, from creating a customer profile to developing a brand identity. The book explains key theoretical concepts and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market.
Marketing fashion : strategy, branding and promotion (Book ~ Get this from a library! Marketing fashion : strategy, branding and promotion. [Harriet Posner] -- "Marketing Fashion, Second Edition is a practical guide to the fundamental principles of marketing and branding, from creating a customer profile to developing a brand identity. The book explains key .
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