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The People’s Car: A Global History of the Volkswagen Beetle ~ Decades later, that automobile-the Volkswagen Beetle-was one of the most beloved in the world. Bernhard Rieger examines culture and technology, politics and economics, and industrial design and advertising genius to reveal how a car commissioned by Hitler and designed by Ferdinand Porsche became an exceptional global commodity on a par with .
The People's Car: A Global History of the Volkswagen ~ The People's Car: A Global History of the Volkswagen Beetle - Kindle edition by Rieger, Bernhard. Download it once and read it on your Kindle device, PC, phones or tablets. Use features like bookmarks, note taking and highlighting while reading The People's Car: A Global History of the Volkswagen Beetle.
The People’s Car: A Global History of the Volkswagen ~ “The People’s Car: A Global History of the Volkswagen Beetle is a thorough and compelling new chronicle of the distinctive Bug.”―Jessica Grose, Fast Company online “The story of the Volkswagen Beetle is complex, interesting, international, unlikely, and utterly fascinating.
The People's Car: A Global History of the Volkswagen Beetle ~ Commissioned by the führer and designed by Ferdinand Porsche, the bug-shaped car unveiled on the eve of World War II was indeed to become the “people’s car”—or Volkswagen—that fulfilled the dream of private auto ownership for millions. Yet it ultimately did so under circumstances Hitler never anticipated.
The people's car : a global history of the Volkswagen Beetle ~ "The People's Car is a transnational cultural history tracing the Beetle from its origins in Nazi Germany to its role in the postwar West German "economic miracle" to its popularity in midcentury Europe and the U.S., second career in Mexico and Latin America, and revival in the late 1990s"--Provided by publisher.
People’s Car: A Global History of the Volkswagen Beetle ~ The export history of the Beetle was not everywhere a success, as Rieger reminds us. In Britain in particular the Volkswagen continued to be perceived as ‘Hitler’s people’s car’. It was in the USA that the Beetle’s ability to acquire a new symbolic identity first became obvious.
The People’s Car: A Global History of the Volkswagen Beetle ~ At the Berlin Auto Show in 1938, Adolf Hitler presented the prototype for a small, oddly shaped, inexpensive family car that all good Aryans could enjoy. Decades later, that automobile-the Volkswagen Beetle-was one of the most beloved in the world. Bernhard Rieger examines culture and technology, politics and economics, and industrial design and advertising genius…
The People's Car: A Global History of the Volkswagen Beetle ~ If the Nazis won the war, all Germans would be driving Beetles. Originally designed by Porsche to be "the people's car", to be manufactured according to Henry Ford's principles, the Volkswagen Beetle became a global favorite in the 1960's. Great book for historians and car afficionados alike.
Digital book The People s Car: A Global History of the ~ Digital book The People s Car: A Global History of the Volkswagen Beetle: A Global History of
The People's Car: A Global History of the Volkswagen ~ Buy The People's Car: A Global History of the Volkswagen Beetle: A Global History of the Volkswagen Bettle by Bernhard Rieger (ISBN: 9780674050914) from 's Book Store. Everyday low prices and free delivery on eligible orders.
The People's Car: A Global History of the Volkswagen Beetle ~ Rieger reveals how a car commissioned by Hitler and designed by Ferdinand Porsche became a global commodity on par with Coca-Cola. The Beetle's success hinged on its uncanny ability to capture the imaginations of executives, engineers, advertisers, car collectors, suburbanites, hippies, and everyday drivers across nations and cultures.
The People's Car: A Global History of the Volkswagen ~ In the present book, the author examines the Beetle legacy in the form of its original 1930s conceptualization as "The People's Car" (hence the title) and places it in the context of the Third Reich, the postwar rise of West Germany, the role of affordable automobiles in spreading ownership and social mobility, the aforementioned flower power .
"The People's Car: A Global History of the Volkswagen ~ The People's Car: A Global History of the Volkswagen Beetle. By Bernhard Rieger. Harvard University Press. 416pp, Pounds 20.00. ISBN 9780674050914. Published 25 April 2013. Over the years, many cars have acquired an iconic status, but the Volkswagen Beetle has maintained that status for decades.
The People's Car: A Global History of the Volkswagen Beetle ~ "The People's Car is a transnational cultural history tracing the Beetle from its origins in Nazi Germany to its role in the postwar West German "economic miracle" to its popularity in midcentury Europe and the U.S., second career in Mexico and Latin America, and revival in the late 1990s"--Provided by publisher.; …
The People’s Car — Bernhard Rieger / Harvard University Press ~ Bernhard Rieger reveals how a car commissioned by Hitler and designed by Ferdinand Porsche became a global commodity on a par with Coca-Cola. The Beetle's success hinged on its uncanny ability to capture the imaginations of executives, engineers, advertisers, car collectors, suburbanites, hippies, and everyday drivers across nations and cultures.
Excerpt: ‘The People’s Car’ - The New York Times ~ An excerpt from “The People’s Car: A Global History of the Volkswagen Beetle.” . A Global History of the Volkswagen Beetle” by Bernhard Rieger, published by Harvard University Press .
The People’s Car: A Global History of the Volkswagen ~ Excerpted from The People's Car: A Global History of the Volkswagen Beetle, (chapter 5, 'An Export Hit', footnotes omitted), by Bernhard Rieger. Published by Harvard University Press. Published by .
The People's Car: A Global History of the Volkswagen Beetle ~ The People's Car: A Global History of the Volkswagen Beetle ISBN 9780674050904, 406 pages, illustrated, hardcover ($28.95). This approach positions the book as a â composite,â if not a fully â comprehensive,â account of the Beetle phenomenon. cept of mass mobility and a summary of the first automobile, the Ford Model-T, which had realized .
The People’s Car: A Global History of the Volkswagen ~ Over the years, many cars have acquired an iconic status, but the Volkswagen Beetle has maintained that status for decades. In tracing the vehicle’s history, Bernhard Rieger’s The People’s Car conveys how inextricably 20th-century politics, culture and economics are linked.. At the core of the study is the tale of the car in three countries, beginning with its German origins and moving .
The People's Car: A Global History of the Volkswagen Beetle ~ The People’s Car: A Global History of the Volkswagen Beetle is a thorough and compelling new chronicle of the distinctive Bug. Fast Company online - Jessica Grose. The Beetle had a stupendous run, which…Bernhard Rieger traces in his absorbing account…
The People's Car: A Global History of the Volkswagen ~ The People's Car: A Global History of the Volkswagen Beetle by Bernhard Rieger (Cambridge, MA: Harvard University Press, 2013). ISBN 9780674050904, 406 pages, illustrated, hardcover ($28.95). ISBN 9780674050904, 406 pages, illustrated, hardcover ($28.95).
History of Volkswagen Beetle - The Peoples Car - Pre-WWII ~ The first actual Volkswagens themselves were made in 1946. Volkswagen stands for “people’s car”. Actually, the town of Volksberg was actually only called Volksberg after World War II. It’s named after a castle in the town. The car was only called Volkswagen after World War II. “The People’s Car” Began the History of VW’s Beetle
Heinrich Nordhoff - Wikipedia ~ He gave liberal benefits to Volkswagen workers and increased pay scales. Within six years of taking over Volkswagen, Nordhoff reduced the number of man-hours to produce a single car by 75 percent, from 400 to 100. His commitment to improving the workmanship at Volkswagen made the Beetle famous for its bulletproof reliability.
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